fbpx
BrandScope | iTV Viet Case Study
Linda Thao Tran is a designer and brand strategist. She designs integrated branding solutions to help your business get noticed! Services include, brand audit, brand strategy, marketing planning, logo design, and digital advertising. She strives to build long term relationships with clients to help their business grow. Contact Linda today to see what I can do for your company.
logo design, brand identity, branding, brochures, brochure design, annual reports, white papers, editorial design, graphic design, marketing, marketing strategy, marketing planning, brand strategy, package design, menu design, digital advertising, facebook ads, google ads, google adwords
16426
portfolio_page-template-default,single,single-portfolio_page,postid-16426,ajax_fade,page_not_loaded,,qode-theme-ver-14.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.5,vc_responsive

iTV Viet Case Study

iTV Viet

iTV Viet is a brand of smart media set-top boxes for home theatre entertainment.
They are targeted for the Vietnamese community.

Competitive Landscape

A fresh and professional looking brand was created to separate the iTV Viet brand from the cluttered competition that is on the current market. A lot of the Vietnamese smart boxes either have a celebrity or a Vietnamese public figure that acts as a spokesperson to help promote it. They also heavily rely on paid media. iTV Viet is a brand with a well developed product that it can stand on its own.

Challenge
  • Build a brand from the ground up, and separate the brand and the product from the competition
  • Create sales and beat out the competition to own a majority of the market share in North America in Android smart TV boxes for the Vietnamese segment
  • Educate customers on why iTV Viet is better and what value we offer (better, faster product with excellent customer service)
Strategy Plan
  • Create a multi-currency e-commerce website
  • Use Paid, Earned and Owned advertising
  • Offer exceptional customer service and technical support to differentiate from the competitors
  • Provide a return and refund policy similar to big box stores
  • Advertise in local Vietnamese newspapers in major cities and write articles on how to save money on monthly bills
  • Run a consistent Google Ad Banner and Words campaign in various Vietnamese media websites
  • Guarantee 3 things to customers: 1 year warranty on hardware, Free customer support, 30-day money back guarantee
Results
  • Google Ads impressions increased by 730% by the fourth month
  • Google Ads average click through rate (CTR) was 5.6% by the fourth month
  • 12% of new customers were through word-of-mouth or recommendation
  • 8% repeat purchases
  • Under 1% return rate on product sales
  • High volume of online sales caused the iTV Viet product to be back ordered
iTV Viet results infographics