BrandScope | About
logo design, brand design, brand identity, branding, editorial design, magazine design, graphic design, marketing, marketing strategy, marketing planning, brand strategy, trade show, signage, package design, direct mail, flyer design, wedding invitations, menu design, restaurant design, hotel design, spa
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About

Linda Thao Tran

  RGD – Registered Graphic Designer

  10+ Years of Industry Experience

   International Work Experience

  Brand Strategy Expert

  Design & Branding Educator

  Entrepreneurial Mind-set

Linda Thao Tran RGD

Graphic Designer & Brand Strategist

Linda helps her clients achieve business and marketing goals by using design as a platform to reach an audience. At the same time, she is able combine what she enjoys doing best! Design and Strategy. Her experience in communication design, branding and strategic marketing allows her to deliver an integrated solution for clients. She studied Graphic Design at George Brown College’s School of Design and Brand Management at Seneca College. Linda is a Registered Graphic Designer.

EXPERIENCE  

Linda draws her experience from working in advertising agencies and media companies, including a stint in São Paulo, Brazil as an Art Director where she worked on a few national Brazilian brands. She has collaborated with clients from a multitude of industries from retail, home décor, real estate, technology, and hospitality. Throughout her career, she has taken on roles as Graphic Designer, Lead Art Director, Marketing Manager and Strategist. Linda has taught and developed courses related to graphic design, branding, and marketing at both Humber College and Toronto Film School, where she also shared her knowledge and experience of the industry.

METHOD

She works with you to identify your objectives, positioning and messaging and then devises a comprehensive integrated marketing plan, tailored to your company to help you achieve your goals. Her design work is supported through research, competitive analysis, and consumer insight to better understand the targeted audience. She stays current with the latest trends and implement new ideas while keeping up with regulatory changes. Linda strives to grow with her clients and build long-term partnerships with them.

MOTIVATION

Enthusiastic about entrepreneurship, she co-founded an electronic technology start-up company, Tinker & Hack and developed a few in-house brands. She enjoys tuning into world affairs, trending news in pop culture, and watches anything related to Anthony Bourdain and Vice/Munchies. Attending events related to the arts and design, travelling, and learning different languages are also hobbies she delves her time into.

DEFINE

Define the problem and identify objectives. Understand the client's goals

CONCEPTUALIZE

Strategize a tailored solution. Collaborate with client on an agreed direction.

DESIGN

Turn concepts into
designed solutions

IMPROVE

Get feedback. Refine design.
Finalize.

BrandScope

As part of BrandScope’s service, I work with you to provide an integrated solution tailored for your company.

 

I work with small to large companies, as well as start-ups using existing brand guidelines or creating new ones. 

 

I also collaborate with design agencies on projects that require my branding expertise.

SEE MY WORK
A selection of Linda's travel photography