15 Years Working in Brand Marketing
International Work Experience
Brand Strategy Expert
Design & Marketing Educator
Business Owner & Entrepreneur
Registered Graphic Designer – RGD
OHBA, Logo Branding 2008
Coupé International Design Awards 2009, Branding
Featured in Campinas, Brazil’s newspaper 2010
Featured in 1st issue of RGD’s Design at Work 2010
Applied Arts Awards 2011, Branding
As a Brand Marketer and a Graphic Designer, I work with brands from all over the world. I help my clients achieve business goals by using design and branding as a platform to reach an audience. My experience in these areas allows me to deliver an integrated solution for my clients. I am originally from Toronto, Canada, and I studied Graphic Design at George Brown College’s School of Design and Brand Management at Seneca College. I am also a a certified member of Registered Graphic Designers.
My experience is drawn from working for start-ups, B2B and B2C companies, both on the agency and on the client side, including a stint in São Paulo, Brazil as an Art Director where I worked on a few national Brazilian brands. I have collaborated with clients from industries including manufacturing, real estate, technology, and higher education. I’ve had the incredible opportunity to teach and develop courses related to design and brand marketing at Humber College, Yorkville University, and Toronto Film School. It was here that I shared my knowledge and experience of the industry and helped prepare students for the workforce.
I work with you to identify your objectives, positioning and messaging and then devise a comprehensive integrated marketing plan, tailored to your company to help you achieve your goals. My design work is supported through a brand auditing process, and consumer insights to better understand the targeted audience. I always stay current with the latest trends and implement new ideas while keeping up with regulatory changes. I strive to grow with my clients and build long-term partnerships with them.
I’ve worked on various start-up brands for family, friends and clients and seen them grow into larger companies. As a certified member of the Registered Graphic Design Association, I am able to keep up to date with design trends and marketing strategies by taking courses and seminars on a regular basis.