Media Resources’ largest marketing investments are annual trade shows for digital LED and sports scoreboards. Linda was responsible for project managing all logistics and branding related to these shows. As well as working alongside with engineers for the custom building of the LED billboards. The show budgets ranged from $35,000 to $120,000. It was critical to maintain their brand integrity and increase awareness of their services though consistent marketing of the various platforms before, during and after the shows.
Trade shows can become quite costly especially for shipping and manufacturing large digital LED billboards, and since Media Resources had been in business for a number of years, they were qualified to apply for an export market development government funding for international trade shows. Through the successful application of a detailed proposal, they were granted $20,000.
Aside from project managing the shows, a wide range of marketing materials, including print advertising, digital campaigns, website and content development were part of Linda’s role as Marketing Manager. She also managed a contact list of over 12,000 email subscribers organized in segments to help track potential sale leads.